COMMODITY PARADIGM OF A CITY 

Semerkova Lubov Nikolaevna, Doctor of economic sciences, associate professor, head of marketing
sub-department, Penza State University, penzamarketing@mail.ru
Kalinkina Galina Evgenyevna, Candidate of economic sciences, associate professor, head of sub-department
of economy, technique and management of commercial activity, Izhevsk Technical University, commerce@istu.ru

339.13.017

The article presents the results of the research on the problem of city management. The city in this case is treated as a totality of conditions determining the quality of life of the population. It is suggested to create innovative tools regulating interaction of all bodies of municipal government, business and population based on the principals of marketing and taking into account city peculiarities.

city, business, marketing, demand, offer